RAM provides advertising & content effectiveness surveys across multiple media channels. You can use the RAM methodology to send out surveys about your commercial and editorial activity to either an external representative panel, or to your own subscribers.
Insights from the surveys can be used externally to prove that your newsbrands offer effective media channels for your clients, or internally to understand how your content is received by your readers.
The Reality of Print Advertising
Based on average results for recall, brand recognition, engagement and action, research has shown that the effectiveness of print advertising is in fact on the increase.
Print advertising has become more original, more likeable and provides more benefits than it used to.
Combining traditional print advertising with sponsored content can provide the advertiser with an effective solution to ensure they are getting the most out of their advertising spend.
What do advertisers want?
- Advertisers want clear metrics to evaluate their return on marketing investment
- Advertisers want to know that their advertising is high quality and reflects their brand in a positive light
- Advertisers want to know that their advertisement has been remembered, engaged with positively and encourage purchase intention of their product or service
Find out more
To find out more about the cost effective solutions that RAM can provide, e-mail Dianne Newman for an introductory chat.