Irene Smit is the Founder and Creative Director of Flow Magazine
And will be talking about Paper love – how Flow Magazine conquered the world
About Irene’s talk
In this turbulent world, paper can be a mindful companion. That’s what the founders of Flow Magazine found out early – in 2008. The magazine was an instant success and is available in 4 languages in over 20 countries now and there is a book- and stationery contract with Hachette Book Group in the USA.
In this talk Irene Smit, the co-founder of the award winning magazine, talks about how she and her team try to bring their message about living a slow, conscious and more creative life, to the world.
She will show you how they use paper in the magazine to underline their message, will talk about the ups and downs in producing Flow since she started the magazine, how Instagram helped her grow an international audience, and how she reaches new readers by collaborating with The Offline Club and Museum of the Mind in the Netherlands.
About Irene
Irene is the Founder and Creative Director of Flow Magazine, which she founded in 2008. In March 2024, she also became the Editor-in-Chief of Psychologie Magazine in the Netherlands. Behavioural change, well-being, mental health and positive psychology are topics close to Irene’s heart.
Connect with Irene
LinkedIn: Irene Smit
Instagram: Flow