Rebecca is Director and Qualitative Specialist at Made you Think!
And will be offering one-to-one insight coaching
About Rebecca
Rebecca has worked in research for 25 years, both agency and client side. After leaving a large agency as Head of Qualitative Research in 2017, Rebecca set up Made You Think with the aim of offering qualitative research and insight to clients who value senior level experience, but also want their budget to be maximised or need a flexible approach to insight. While Rebecca is a qualitative research specialist, she often works on projects which involve a quantitative element too.
Rebecca is particularly interested in audience understanding, women’s lifestyle, content, brand and comms research, but also works extensively in facilitating client workshops and stakeholder sessions. Rebecca has led research projects for a huge variety of magazine and newspaper brands and across both consumer and customer publishing in the UK and internationally. Her work has encompassed everything from bringing audiences to life to new concept development, reader satisfaction to cover development and brand extension projects.
Rebecca is a hands on researcher, but her focus is on thinking about what the research findings mean to your business, not just on how the research is conducted.
About Rebecca’s one-to-ones
Book a one-to-one with Rebecca to discuss:
- Helping you to define your research brief or insight need
- Exploration of potential approaches best suited to meet your research / insight objectives
- Review of questionnaire or other research materials
- Approaches to analysis, interpretation and usage of results
- Knowing the difference between an insight and a finding
- How to build a profile of your audience
Connect with Rebecca
LinkedIn: Rebecca Ironside
Web: Made you Think!