MT is the founder of Scotland Grows and the Scotland Grows Show podcast
And will be running a workshop on So you want to start a Podcast as a Brand Extension?
About M.T.
M.T. O’Donnell is the founder of Scotland Grows magazine and the Scotland Grows Show podcast, both PPA-nominated platforms dedicated to celebrating real gardening in Scotland.
The Scotland Grows Show, a top ten Apple podcast listened to in more than 60 countries worldwide, was launched to expand Scotland Grows’ multi-channel approach in line with contemporary media consumption trends, extending the relationship of the Scotland Grows audience with an audio experience that complements their magazine journey.
By combining the power of storytelling, expert insights, and community building, M.T. has ensured the Scotland Grows Show communicates and inspires across the Scottish gardening market.
As a successful podcast host and producer, M.T. consults on using podcasting as an effective marketing strategy, offering 1-2-1 and small group workshops, as well as speaking at events on the power of podcasting.
Podcasts currently account for 11% of daily time with audio and M.T. brings her wealth of knowledge to this year’s Magazine Street, where she’ll share insights on the benefits to magazine publishers of leveraging the reach of a podcast and the value this brings to your audience.
About M.T.’s workshop
Come to this workshop if you are thinking of starting a podcast to extend your magazine offering. We won’t be talking about equipment or software ‘cos there’s no point in having all the gear, if you have no idea why you are making a podcast in the first place!
We’ll focus on the benefits podcasting could bring to your magazine empire, why it might be a good idea to start a podcast for your magazine or publishing brand, and what value a podcast will bring to your audience if they are already buying or subscribing to your magazine.
Connect with MT
LinkedIn: MT O’Donnell
Web: Scotland Grows
Podcast: Scotland Grows Show