Join us on 23 October, 12pm-2pm BST, to learn how to grow your audience through subscriptions
Unlock the potential of subscription models with Subscriptions Strategies 101, an essential course designed for SME publishers and content creators.
The course offers a comprehensive introduction to the world of subscriptions, to help you grow your audience through a subscription base.
Our trainers Steve Price and Abi Spooner will cover the practical reasons for using subscription models, understanding audience needs, lifetime value, the customer journey, and the importance of testing.
The course will cover:
- Subscriptions in Context: Discover the practical reasons why publishers are increasingly adopting subscription models and how they can be applied to your business, providing you with a sense of preparation and confidence.
- Understanding Audience Needs: Identify and address the specific needs of your audience to create offerings that resonate and retain subscribers, empowering you to feel in control and capable.
- Lifetime Value: Explore the concept of lifetime value and understand the immense power of recurring revenues in building a sustainable business.
- Customer Journey: Gain strategic insights into the entire customer journey, from acquisition to retention, and learn strategies to enhance each stage.
- The Importance of Testing: Understand why testing is crucial to optimise your subscription offerings and improve customer satisfaction.
Join us to thrive in the subscription economy!
About your trainers
Abi Spooner is Strategy Partner at Atlas, specialising in customer behavioural data analysis, forecasting and strategic planning, alongside delivering specialist subscriptions marketing training.
Abi worked as Customer Strategy Officer at Dennis and Future, and Chief Customer Officer at Dennis, where she created profitable customer-first strategies to drive acquisition, efficiency and yield across The Week globally. She also launched and grew The Week Junior UK and US as well as driving strategy for over 120 brands.
A highly skilled data storyteller, Abi makes complex analysis accessible and understood, from the board room to marketing teams and the wider business. She is at her happiest creating LTV models and believes creativity really can (and probably should) start with a spreadsheet.
Steve Price is an independent consultant and Business Partner at the subscriptions specialists, Atlas. He specialises in subscription marketing, forecasting, training and digital transformation, providing strategic planning and interim CMO/CCO services to a wide range of recurring revenue businesses.
Steve has held senior roles at Hearst, Dennis, Future and most recently was Subscriptions Trading Director at The Telegraph. As a consultant, he provides strategic growth planning to numerous media companies including Immediate Media, New Scientist and DMGT.
A highly skilled subscriptions practitioner, Steve supports senior management develop their long term roadmaps and then guides, trains and develops the skills, knowledge and self-belief of their teams to empower them to deliver the business ambitions.
Need to know
Training: Subscription Strategies 101: Growing Your Audience as a Small Publisher (ONLINE)
Date and Time: 23rd October, 12-2pm GMT
Tickets: Full price £50, members £25
Become an International Magazine Centre member from £5/$7.50 a month for discounts on training and events, mentoring and more.
Pay it Forward: Many publishers are finding it tough at the moment. If you’re in a position to do so, we invite you to donate the price of a ticket for someone who would otherwise be unable to attend.
Event Partners
Many thanks to our event partners for their fantastic support
White Light Media is a content agency dedicated to winning hearts and minds. Our work is based on powerful storytelling, beautiful design and close collaboration with our clients. Contact eric@whitelightmedia.co.uk to speak about collaborating on any content projects.