IMC Admininstrator

Mark Alker, Founder and CEO of Singletrack magazine, on how his business model has transitioned from the newsstand, to subscriptions, to membership.

Olivia Marocco publishes Brand You magazine, created to elevate female-run brands and businesses. She discusses strategies and tips to maximise visibility and engagement for your magazine.

WW Magazines took on and evolved one of the biggest boat shows in the country. Peter discusses how they’ve adapted and maximised the profitability of the event.

Eli runs newsletters for eight brands with more than 300,000 subscribers at France Media Group. She talks about effective strategies for their monetisation and the essential role they play in marketing and audience retention.

Positive News raised £250,000 in a month through the launch of their co-operative model, and Seán tells us how he’s now focusing on revenue diversification.