Podcast: The five evolutions of profitable events →
WW Magazines took on and evolved one of the biggest boat shows in the country. Peter discusses how they’ve adapted and maximised the profitability of the event.
Podcast
Making Money From Magazines
Welcome to the International Magazine Centre’s podcast – Making Money From Magazines – giving you tips and ideas to ensure your magazine is profitable for a long time to come.
Director Nikki Simpson chats to publishers about what makes their magazine successful. From advertising sales to community funding, events to newsletters, there are so many ways to bring your passion to light while making money in the process.
Podcast: Newsletter tips to boost your magazine monetisation →
Eli runs newsletters for eight brands with more than 300,000 subscribers at France Media Group. She talks about effective strategies for their monetisation and the essential role they play in marketing and audience retention.
Podcast: The power of co-operative magazine publishing →
Positive News raised £250,000 in a month through the launch of their co-operative model, and Seán tells us how he’s now focusing on revenue diversification.
Podcast: 10 secrets to increasing advertising sales revenue for your magazine →
Is there a secret to getting more ad sales for your magazine? Nikki Simpson talks to sales expert Lindsey Stephens of Red Carpet Consultancy.