Your magazine needs all the visibility it can get
In the fifth episode of our new Making Money From Magazines podcast, Nikki Simpson talks to Olivia Marocco, Publisher and Editor of Brand You magazine, about strategies and tips to maximise visibility and engagement for your magazine.
They discuss how strategic development of your personal brand can boost how, and how much, your magazine title is seen. They also chat about the importance of audience interaction, not being afraid of collaboration with competitors, events and how they boost your brand by bringing your community together, creating unique opportunities for your readers and being unafraid to ask your community for help.
Takeaways
- Reaching with your audience using other touch points increases engagement and word of mouth marketing
- Collaboration with competitors is not something to be worried by
- Working with charities can boost visibility
- Consistency in messaging strengthens brand identity
- Testing new marketing strategies is key to growth
With thanks to our production partners
We’ve been working with Simon Elliott at crowdfindervideo on this podcast for the past 7 months or so.
He’s consistently supportive, responsive, enthusiastic and, we hope you agree from the high quality production, great at his job!
Crowdfindervideo helps magazine publishers to extend their brand into video.
They focus on small publishers, so offer a service that won’t break the bank, and can provide you with everything you need from ideation and set-up, through production, to publishing your final product.
If you’d like them to do something similar for your brand, drop Simon a line.