Abi is Strategy Partner at Atlas
And will be running a masterclass on The Indie Advantage: building smarter subscriptions by knowing your audience
About Abi’s masterclass
Subscription playbooks can feel like they’re created for publishers with analysts, vast marketing budgets and dedicated acquisition and retention teams. But independent publishers have more to work with than they might think, and this masterclass is full of things you can do as soon as you get back to your desk.
The Indie Advantage is a practical masterclass for indie magazine publishers who want to build subscription businesses that are sustainable, customer-led and grounded in how your audience behaves. It covers the fundamentals that make the difference: understanding your customers and building propositions around what they actually value; getting to grips with customer lifetime value and what it tells you about where to focus your time and energy; pricing and offers; and how to measure what matters and use it to plan ahead.
Knowing your audience and delivering something that fulfils their needs is the most powerful advantage in subscriptions. Big publishers often don’t know their readers the way you do.
You’ll leave with a clearer picture of what good looks like, practical tools and frameworks you can apply straight away, and the confidence to make better decisions about subscriptions without defaulting to discounts every time you feel uncertain.
About Abi
Abi Spooner is Strategy Partner at Atlas, specialising in customer behavioural data analysis, forecasting and strategic planning, alongside delivering specialist subscriptions marketing training globally.
Abi worked as Customer Strategy Officer at Dennis and Future, and Chief Customer Officer at Dennis, where she created profitable customer-first strategies to drive acquisition, efficiency and yield across The Week globally. She also launched and grew The Week Junior UK and US as well as driving strategy for over 120 brands.
A highly skilled data storyteller, Abi makes complex analysis accessible and understood, from the board room to marketing teams and the wider business. She is at her happiest creating LTV models and believes creativity really can (and probably should) start with a spreadsheet.
Connect with Abi
LinkedIn: Abi Spooner
Web: Atlas