Natalie is Client Relationship Manager at Warners Circulation Solutions
And will be running a workshop on From features to feelings: how emotion-led subscription offers drive magazine growth
About Natalie’s workshop
Magazine subscriptions are often sold through product features, issues per year, discounts, gifts, delivery. But what happens when you switch your focus on the emotional reasons why people subscribe?
This workshop explores a real-world case study where a magazine subscription offer was transformed from a feature-led proposition into one that connected with readers’ values, aspirations, and sense of identity. We’ll share the thinking behind the approach, how we got there, and the results achieved, as well as a group task which publishers can then apply to their brand to strengthen reader engagement and subscription performance.
About Natalie
At Warners Circulation Solutions, we help independent publishers free up valuable time by managing the administration behind their publications, allowing them to focus on what they do best, creating great magazines and delivering exceptional brand experiences for their audiences. Our services include subscription and membership management, newstrade distribution, marketing, and digital solutions, all designed to support publishers at every stage of their journey.
Nat has worked at Warners for the past 15 years as a Client Relationship Manager, supporting independent publishers with practical advice and industry expertise. She is always available to discuss ideas, offer guidance, and help publishers identify opportunities for growth.
Connect with Natalie
Web: Warners Circulation Solutions
LinkedIn: Natalie Smith