Sadaff is the Founding Editor of Friday
And will be talking about Unstrategic Strategies
About Sadaff’s talk
In our first year, we did what every sensible startup thinks they should be doing: documented strategies, built systems, planned funnels and forecast outcomes. We’d listened to all of the experts we could get time with, and did what they advised. As the following 12 months unfolded, reality painted a very different picture and confirmed something we’d known inside all along.
Many of our strategies failed quietly. Some failed loudly. What worked instead was instinct, responsiveness and doing the thing in front of us rather than the one in the deck. This talk explores the uncomfortable gap between “best practice” and lived practice in indie publishing. When strategy becomes a crutch, when winging it becomes wisdom, and how founders can recognise which rules are worth breaking in the messy reality of a launch year.
About Sadaff and Friday Magazine
Sadaff is the founding Editor of Friday, a premium printed lifestyle biannual for Muslim women. From a background niched in Editorial Design and art directing magazine brands for 20 years, she launched this long-dreamt of title in 2025 and is on a mission to bring people back to the power (and beauty) of print.
Friday is a premium biannual print publication for Muslim women, serving its audience an unconventional blend of slow, intentional media at the intersection of faith, femininity and fire through long-form storytelling, cultural commentary and thoughtful design. The only printed title for it’s audience in the UK, Friday is an evolving platform growing from print to events and more in the works for 2026.
Connect with Sadaff
Web: Friday Magazine
Instagram: Friday Magazine
LinkedIn: Sadaff Rangrez