Roxanne is Director of Content Strategy at Immediate Media
And will be talking about Creative AI: Your imagination is the only limit
About Roxanne’s talk
When adopted responsibly, Generative AI offers huge opportunity to supercharge creativity, enabling you to bring your most ambitious ideas to life.
Since 2022, Immediate Media, home to iconic brands like Good Food, Radio Times, and Gardeners’ World, has been exploring Gen AI’s potential. Through targeted training and strategic experimentation, they have identified over 300 practical use cases that have application across multiple sectors, business functions, brands, and content formats.
In this session, learn more about Immediate Media’s transformation journey and discover real use case inspiration to harness Gen AI to elevate creativity, rather than obliterate it.
About Roxanne
Roxanne is Immediate Media’s Director of Digital Content Strategy, working with talented content teams on some of the UK’s largest websites to optimise content creation and workflow. She started her career in editorial and marketing in 2007 at Pernod Ricard before moving into digital editorial at the BBC within audio and music. She was the digital editor at bbcgoodfood.com for three years from 2016 before joining an innovation team at Immediate Media where she developed a more holistic digital skillset across content, product and data.
Roxanne believes that Generative AI will unlock incredible opportunities to enhance creative work, but it’s imperative that media professionals at every level understand how to harness that opportunity responsibly, while being mindful and staying up to date on the limitations and risks of this emerging technology. Roxanne and her team adhere to this belief by working closely with individuals to test and realise Generative AI use cases that have transformative potential for workflows and creativity.
Connect with Roxanne
LinkedIn: Roxanne Fisher
Web: Immediate Media