Andy is an editorial design and branding consultant at Cowles Media
And will be talking about How covers sell subscriptions, as well as running a masterclass on the 2nd October – The world’s best front cover workshop
About Andy’s talk – How covers sell subscriptions
It’s all about positioning – how to get your brand to create a lasting connection with your customer. This session is not just about making money, it’s about getting people to pay attention. Your cover is the only thing standing between that and oblivion. And people will make their mind up in seconds. Get it right and you’ll generate instant impact and lasting value. Miss the target and your content will never recover.
About Andy’s masterclass on 2nd October – The world’s best front cover workshop
Your front cover is the only thing standing between you and greatness. This highly interactive session will show you three changes you can make today that will transform your fortunes for ever.
The masterclass is suitable for founders, publishers, editors, writers, designers, and marketers. You will learn how to position your brand, package your content, and layer on value.
We’ll address the power of colour, the meaning of type, and how to pick a winning picture. You’ll get guidelines on rules, boxes, panels, blobs, and snipes. And you’ll discover how to write the best coverlines, with or without AI.
About Andy
Andy Cowles designs winning covers for newsstand customers, subscription business models, membership organisations, premium brands, B2B and B2C. From fashion to fishing, there is literally no format, frequency, or market he has not worked in.
His leadership roles include Editorial Development Director of Time Inc. UK, Creative Director of Mademoiselle for Condé Nast, and Creative Director of Rolling Stone in NYC. Andy has won many media awards including the BSME Mark Boxer Award for lifetime achievement.
Connect with Andy
LinkedIn: Andy Cowles
Web: Cowles Media