Research and Analysis of Media (RAM UK) is a specialist market research company based in East Lothian, dedicated to helping publishers get closer to their readers and subscribers. We work with print and digital media brands of all sizes to uncover how audiences engage with content, respond to advertising, and understand what truly drives their loyalty.
We spoke to Dianne Newman, head of RAM UK and Ireland, who has a deep passion for media effectiveness. With over 30 years of experience in senior research roles at major UK publishers, she brings expertise across all aspects of research – from audience measurement to delivering a full research service tailored to clients’ needs. Dianne is known for making research simple -cutting through jargon to uncover clear, actionable insights – and for being a friendly, approachable face in the world of media research.
Research doesn’t have to be complicated or costly – and it should always tell a story. Let RAM UK help you uncover yours.
At RAM, we believe research shouldn’t be intimidating, time-consuming, or expensive. That’s why we offer a cost-effective suite of research tools created specifically for publishers – delivering insight without the high costs of larger agencies.
We’re a small, experienced team offering a friendly, personalised service. Our approach is hands-on and collaborative – we don’t just hand over the data and leave you to figure it out. We help you build the story behind the research, bringing your results to life so you can make decisions with confidence and clarity.
Whether you’re looking to understand subscriber behaviour, explore reader preferences, or evaluate your advertising effectiveness, we’re here to support you with practical, actionable insight.
RAM is led by Dianne Newman, who brings over 25 years of media research experience. She’s worked with some of the UK’s leading news brands, including The Scotsman, Daily Record, and Johnston Press. Dianne understands the pressures publishers face and how to get the most value from audience insight – no jargon, no fluff, just clear direction.
We know that many publishers don’t have large in-house research teams – or any at all – which is why we work as an extension of yours. From designing surveys to interpreting the results, we’ll help you understand what your readers and subscribers truly value, and how you can strengthen your offering in response.
Whether your goal is to grow engagement, boost retention, or demonstrate value to advertisers, RAM can help you take the guesswork out of audience decisions.
Contact us
Visit us at www.rampanel.co.uk to find out more – or get in touch with Dianne for a friendly chat about how we can help.