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Guest Newsletter – Katharina Geissler-Evans

Once a month we invite our International Magazine Centre member magazine publishers and enthusiasts to guest-edit our email newsletter. The aim is to inspire others with magazine-related content, connect members and build our community so we can learn from each other.

This month our guest editor is Katharina Geissler-Evans, Founder & Editor-in-Chief at heiter, which is a platform about finding and celebrating joy in everyday life. You can follow Katharina on LinkedIn and Instagram – remember to connect and say hello!

Tell us about yourself

I am the founder & editor-in-chief of heiter, an independent intentional lifestyle publication and brand that I started back in 2016 – shortly after I recovered from burnout. I’ve since made it my mission to support other creative women who struggle staying calm and find joy when things around them are stressful.

If I don’t write, curate and talk about all things heiter, I spend my time exploring different aspects of intentional living in my own life as well as fashion styling for other brands and publications. I live with my husband and our two children in Edinburgh.


What’s on your mind?

I am currently organising a breakfast community event for heiter readers in London. It’ll take place in early December and I am really looking forward to it. Apart from giving our readers the opportunity to meet like-minded people, there will be a panel talk on how lifestyle, nourishment, self-care, creativity, and connecting with others can help us find balance and belonging – especially during the colder months.

Guest speakers will be cookbook author Alissa Timoshkina and artist & mental health advocate Laura Gee. Other than that, I have started to make plans for “Blooming”, the next heiter print issue that will launch in early summer 2026. 

Illustration by Dan Sipple with thanks to Ikon Images. Like what you see? Members receive their first 5 Ikon Images illustration uses for £50 each*

What’s the best article you’ve
read this month?

I could relate to this article by Lyndsay Kaldor in so many ways. Being a mother, creative, and business owner can often feel full on, and my to-do lists seem never-ending. Lyndsay’s words are a lovely reminder that it’s okay to pause, breathe, and rest – especially at this time of year, when the days are darker and shorter. It feels like an invitation to embrace the quietness that November brings and perhaps take on less, rather than continuing to run and try to do it all. It’s also a good moment to take stock and appreciate how much you’ve already accomplished.


Show us an incredible magazine cover

With a background in fashion media and styling, I’m a huge fan of fashion photography. There are several brilliant covers shot by photographers I deeply admire – Paolo Roversi, Sarah Moon, Annie Leibovitz, and Tim Walker, to name a few. I genuinely love their unique ways of storytelling.

One that particularly stands out to me is the UK Vogue August 2020 cover by Tim Walker. During a time when large-scale photo shoots weren’t possible, Vogue (under Edward Enninful) took a different approach: they turned to nature, publishing 14 special covers that showcased new and original landscapes from around the country – covers that represented nature “as a source of beauty.”

The one I’d like to highlight shows the concrete outside Tim Walker’s home in Hackney, East London – cracked, with little wildflowers pushing their way through. To me, it feels like a time capsule, a reminder of when the world stood still. A time when wild boar and deer wandered through usually busy capitals, and whales were spotted off the coast of Croatia because nobody disturbed them. It’s a quiet yet powerful reminder of a moment that now feels so distant, as life has sped up once again.


What’s your top tip for publishers?

Don’t let digital trends discourage you on your magazine journey: print is not dead!

I recently attended Magazine Street and listened to a talk by publishing specialist Megan Wray Schertler. I found it really empowering and left the event feeling hopeful.

Schertler highlighted that magazines deliver a higher ROI than expected, outperforming digital-only channels in both the short and long term. According to her, magazines make a meaningful impact and are essential for brand growth.

Society’s media habits have shifted: global events have heightened digital fatigue and mistrust. More and more people are seeking context and uniqueness as a contrast to their digital lives. In fact, 61% of individuals are less likely to purchase from a brand if its ad appears alongside misinformation, and 70% trust print ads more than those shown on TV or social media.

Looking more closely at attention statistics, print emerges as the clear winner among media types: 58% of consumers give magazines their undivided attention, compared with 45% for digital displays and 32% for social media.


Questions for the community

What subject or issue would you like the International Magazine Centre Members Group to discuss and untangle over on LinkedIn?

My question is: What steps can publishers and vendors take to make magazine production more sustainable – without sending costs through the roof?


Need more of this in your life?

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