Join us on 24 April, 1pm-3pm BST, to learn how to create and sell advertising and partner packages for your magazine
Generating commercial revenue is, for most publishers, a must-have for business survival. If you’re frustrated at having to sell ads last minute at discount prices, or are feeling a general decline in revenue, our online Magazine Monetisation Masterclass is for you.
In this session you will be guided by publishing consultant and sales trainer Helen Coston. Helen worked in advertising sales and publishing for 15 years before becoming a consultant in 2019. She has worked with more than 50 publishers and has trained hundreds of sales executives.
The course will cover:
- An overview of the advertising landscape in 2024
- What advertisers and media buyers are looking for
- Why packages bring value to both the advertiser and publisher
- How to package and price your opportunities
- Scaleable opportunities
- A quick formula to help with your revenue plans
Don’t miss this opportunity to learn from an industry expert and take your publication to the next level!
About your trainer
Helen Coston is a business development consultant and sales trainer who has worked with more than forty publishers to improve their profitability.
Helen has 15 years of hands-on experience in media sales and launched Inktop Commercial in 2019, a consultancy and training business specialising in publishing.
What will the takeaways be?
- Ideas and processes to implement in your business
- Pricing ideas and strategies
- Resource documentation for further exploration
Need to know
Training: Magazine Monetisation Masterclass (ONLINE)
Date and Time: 24th April, 1pm-3pm BST / 8am-10am EDT
Tickets: Full price £50, members £25
Become an International Magazine Centre member from £5/$7.50 a month for discounts on training and events, mentoring and more.
Pay it Forward: Many publishers are finding it tough at the moment. If you’re in a position to do so, we invite you to donate the price of a ticket for someone who would otherwise be unable to attend.
Event Partners
Many thanks to our event partners for their fantastic support
White Light Media is a content agency dedicated to winning hearts and minds. Our work is based on powerful storytelling, beautiful design and close collaboration with our clients. Contact eric@whitelightmedia.co.uk to speak about collaborating on any content projects.