Join us on 16 July, 11am-1pm BST, to learn how to build a digital strategy as a small publisher.
From newsletters to social media, this is how to manage your content and your messaging as an independent magazine.
Join us on 16 July at 11am to learn how to craft a digital communications strategy for your magazine. In this session, Josephine Price will share useful techniques to increase your reach and engagement using social media and newsletters.
The course will cover:
- An overview of the importance of your messaging on social media and newsletter platforms. What’s your story and how do you want to tell it?
- How to create an impactful strategy and schedule
- How to use your content pillars across your platforms and identify new verticals for your brand
- Techniques for building an engaged following
- Utilising platform analytics to refine content strategy
Don’t miss this opportunity to learn from an industry expert and take your digital comms to the next level!
About your trainer
Josephine Price is a freelance digital editorial consultant and the former digital editor of National Geographic Traveller (UK). Here, she spent years on the brand’s UK digital strategy, alongside integrating it into a wider global landscape. She built a site, a team, a strong social media presence, newsletter strategies, commissioned original content and crafted the award-winning print magazine content into a digital format.
Since becoming a freelance consultant and editor she’s worked with small brands, book publishers and individuals to craft and hone editorial digital strategies which centre storytelling, content and community.
What will the takeaways be?
- Strategies to engage your digital audience
- Using analytics to develop content strategy
- Resource documentation for further exploration
Need to know
Training: Building a Digital Strategy as a Small Publisher (ONLINE)
Date and Time: 16th July, 11am-1pm BST / 6am-8am EDT
Tickets: Full price £50, members £25
Become an International Magazine Centre member from £5/$7.50 a month for discounts on training and events, mentoring and more.
Pay it Forward: Many publishers are finding it tough at the moment. If you’re in a position to do so, we invite you to donate the price of a ticket for someone who would otherwise be unable to attend.
Event Partners
Many thanks to our event partners for their fantastic support
White Light Media is a content agency dedicated to winning hearts and minds. Our work is based on powerful storytelling, beautiful design and close collaboration with our clients. Contact eric@whitelightmedia.co.uk to speak about collaborating on any content projects.