What do you do for a living?
I run a magazine consultancy specialising in new title launches, relaunches, audience engagement, editorial development and building sustainable business strategies. A keen member of the publishing community, I sometimes serve as a facilitator on the International Magazine Centre’s Hive events and as a judge on The Publisher Podcast Awards.
What does that mean day-to-day?
My role as MD of The Magazine Expert Ltd engages with a range of SML publishers to help them launch a new title, problem solve and develop existing magazine brands. Other activities include writing numerous industry-related articles, publishing three books, and speaking at conferences, including the 2021 PPA Leadership Summit.
In addition, I also volunteer as a mentor with The International Magazine Centre.
What do you love about magazines?
Everything! From the rich, immersive experience of a digital edition to the engaging haptics of print, I am a passionate advocate of the magazine’s role in enriching lives personally and professionally.
Tell us one thing not many people know about you?
I have a fractional post at Bournemouth University while working on a PhD – and our sheepdog Billy occasionally makes a guest appearance on conference calls.