Women’s Running talks to Making Money from Magazines
The ninth episode of our Making Money From Magazines podcast was recorded live in London as part of the Publisher Summit. We spoke to Esther Newman, Women’s Running Senior Editor and Podcast Host, about the success and evolution of their podcast, how they’ve grown their podcast community engagement, and how they monetise it all.
There’s brilliant tips from Esther on trying new approaches, giving advertisers not just brand exposure but engagement and mass listener feedback, as well as becoming influencers in their niche.
Takeaways
- The podcast evolved from interviews to a more conversational format.
- Enabling the podcast community to connect with each other has been a driver of the success podcast.
- Sponsorship is a significant revenue driver for the podcast.
- Using Patreon helped create a supportive listener community, in tandem with Discord, which in turn helped generate sponsorship revenue through listener feedback.
- Live podcasts increased listener engagement and patronage.
- The podcast has positively impacted magazine subscriptions.
- Different generations in hosting can enhance relatability.
With thanks to our production partners
We’ve been working with Simon Elliott at crowdfindervideo on this podcast for the past year or so.
He’s consistently supportive, responsive, enthusiastic and, we hope you agree from the high quality production, great at his job!
Crowdfindervideo helps magazine publishers to extend their brand into video.
They focus on small publishers, so offer a service that won’t break the bank, and can provide you with everything you need from ideation and set-up, through production, to publishing your final product.
If you’d like them to do something similar for your brand, drop Simon a line.