Here’s how your newsletter can boost profits
In the third episode of our new Making Money From Magazines podcast, Nikki Simpson talks to Elinor Sheridan, Digital Content Lead at France Media Group, about effective strategies for monetising newsletters and the essential role they play in marketing and audience retention.
Eli runs newsletters for eight brands with over 300,000 subscribers at France Media Group, including France Today, Taste of France and French Entrée.
Eli tells Nikki about the importance of understanding audience demographics, engaging with readers, and building a sense of community through content. She shares monetisation techniques while emphasising the value of data insights and experimentation in newsletter strategy.
Takeaways
- Understanding your audience demographics is crucial
- Engagement strategies can significantly boost newsletter success
- Building a community through content fosters loyalty
- Monetisation techniques include ads, events, and partnerships
- Cross-promotion enhances brand visibility and subscriber growth
- Data insights help tailor content to audience preferences
- Experimentation is key to optimising newsletter performance
- Newsletters provide a direct line to your audience
- Prioritising quality content leads to higher engagement rates
With thanks to our production partners
We’ve been working with Simon Elliott at crowdfindervideo on this podcast for the past 7 months or so.
He’s consistently supportive, responsive, enthusiastic and, we hope you agree from the high quality production, great at his job!
Crowdfindervideo helps magazine publishers to extend their brand into video.
They focus on small publishers, so offer a service that won’t break the bank, and can provide you with everything you need from ideation and set-up, through production, to publishing your final product.
If you’d like them to do something similar for your brand, drop Simon a line.