Getting your customer-first strategy nailed – 14 November, 2pm-4pm, Glasgow
Roundtable in partnership with PPA Scotland
We’re delighted to be working with PPA Scotland to bring you the next in our series of roundtable events.
PPA is the UK trade association for magazine publishers, set up to represent, champion and support specialist media businesses.
About the event
In a world where you have three seconds to hook your online audience, getting your customer-first strategy nailed means the difference between high-quality web traffic with the potential for recurring revenue, and no traffic.
Join us for this roundtable event in collaboration with PPA Scotland, where our expert speakers will discuss:
- Registration walls and paywalls and how they drive high quality content
- User experience and providing readers with what they’re looking for at the time they’re looking for it
- The gap between your perception of what people will pay for, and what they actually will
- Reducing load times and bounce rates, and how to monitor it all
- Rediscovering your own website through the eyes of your reader, and the difference between good and bad traffic
Hosted by the International Magazine Centre’s Nikki Simpson, the afternoon will include two speakers, multiple breakout room discussions and networking.
This event is open to anyone working in magazine publishing. Tickets are free for International Magazine Centre and PPA members, or £30 for non-members.
Speakers
We’re looking forward to welcoming two speakers to the event, plus time for discussion in groups.
Mark Alker, owner of Singletrack
Mark Alker is the founder and managing director of the mountain biking magazine Singletrack, ranked second in the world for mountain biking news and reviews. Driven by a membership model, Singletrack’s community is at its heart, with more than 60,000 people using its forum every day.
With such an active forum, user experience and feedback drives Singletrackworld’s success and Mark’s approach to publishing.
Michael Northcott, founder of Mocono
Michael Northcott is an experienced magazine editor, having run B2B titles in everything from the jewellery industry to the accountancy profession. He’s overseen the launch of several successful print and online brands, and introduced the subscriptions strategy for Mulberry Media.
He launched Mocono in 2021 to solve problems he saw with the subscriptions software already available in the market. He believes the future of publishing has paid subscriptions at its heart and is determined to make the tools for achieving subs-supported stability available to publishers of every size.
Agenda
- 2pm Welcome and introduction from Nikki Simpson, Director of the International Magazine Centre
- 2.10pm Michael Northcott: Your content is more valuable – and valued – than you think
- 2.30pm Roundtable discussion in breakout rooms
- 3pm Mark Alker: User experience, web performance and sticky traffic – and how they all work together
- 3.20pm Roundtable discussion in breakout rooms
- 3.50pm Networking
Need to know
Date and Time: 14 November, 2pm-4pm GMT
Venue: Merchants House, 7 West George Street, Glasgow G2 1BA
Tickets: Free for International Magazine Centre and PPA members, or £30 for non-members.