Louise is Marketing Director at National Geographic Kids
And will be talking about Talk to your team, talk to your customers: insights from your biggest assets
About Louise
Louise has more than 10 years’ experience spanning B2C and B2B marketing roles within consumer insight, education, publishing and magazine media. She is the Marketing Director of Nat Geo Kids Magazine where she leads a team, primarily responsible for driving subscription sales across UK, Ireland, Australia and New Zealand.
Having worked in start-ups through to medium-sized agencies and now, at an independent publisher and license holder of a much-loved kids brand, Louise has a resourceful customer-first approach to drive growth and consumer engagement.
About Creature & Co
Creature & Co are the publishers of National Geographic Kids and National Geographic Little Kids in the UK, Ireland, Australia and New Zealand. Their magazines are much-loved, best-selling titles, with their website reaching over 1.3 million people per month.
In addition, Creature & Co is a B Corp certified agency, dedicated to delivering purpose-driven creative and strategy for brands such as Persil, Surfers Against Sewage and Clarks. It’s their mission to inform, inspire and empower people to act on the world’s challenges through engaging and accurate storytelling and experiences.
About Louise’s talk
Join Louise’s session for a deep dive into the marketing strategies of popular children’s title, National Geographic Kids magazine. Louise will share how, by adopting a customer-centric approach, they’re able to leverage insights on a daily basis to enhance growth and retention:
- How the marketing and customer service functions share insights, and how they use them to evolve marketing and communications daily
- The importance of readership surveys, along with tips on how to create your own, and implement the findings with limited resource
- How to use data and insights from multiple sources and apply those insights to different channels for increased engagement
Connect with Louise
LinkedIn: Louise Ioannou
Web: Nat Geo Kids
Web: Creature & Co