Max is the Co-Founder and CEO of RocaNews
And will be talking about The New News
About Max’s talk
Gen Z has proven a notoriously tricky audience for publishers to reach: While new media has built audiences in the millions, more established publishers have struggled to make a dent. In this talk, RocaNews co-founder Max Frost shares how RocaNews has become Gen Z’s leading news publisher, and how independence became Roca’s greatest asset .
About Max
Max Frost is the CEO of RocaNews in the US, the #1 news outlet for Gen Z. Max and his partners co-founded Roca in 2020 with a mission of making high-quality non-partisan news accessible for young Americans. It’s now the leading outlet for that group, with 1,700,000 followers on Instagram, 500,000 email readers, and over 250,000 more Roca Riders on YouTube and their iPhone app. For 2024, Roca was named both the Association of Online Publishers’ Small Digital Publisher of the Year and Forbes 30 Under 30. Max holds bachelor and master’s degrees from the University of Virginia and Johns Hopkins University, respectively.
Connect with Max
LinkedIn: Max Frost
Web: RocaNews
App: RocaNews