Join us at The Mag Meet on 22 April, 1pm-2.30pm BST/8am-9.30am EDT to discuss pricing strategies with Abi Spooner
Are you pricing yourself out of the market because you’re too cheap or too expensive?
Come to our Mag Meet to discuss what to charge for your independent magazine, and what this says about its value to customers and advertisers.
Pricing strategies for indie publishers
Wondering what your cover price should be, or what’s the going rate for advertising in a magazine?
Pricing – and how we present it to our readers and advertisers – matters.
Come to our next online event, with Abi Spooner from Atlas, the recurring revenues growth consultancy, to get clear on your own strategy.
What we’ll discuss
- How to price your magazine with your costs and goals in mind
- Optimising pricing for long term value as much as short term needs
- Understanding where you stand: how to stand out from your competitors, as well as benchmark against the wider market
- Tiers, packages, offers, trials, discounts, upsells, downgrades – what you can offer customers and advertisers
- How to understand brand value perceptions – do your readers think you’re great value or too expensive?
- Understanding the mechanics: how different payment methods and frequencies can unlock growth
- Price increases: ways that help to keep readers while still increasing revenue. How to talk to your readers or advertisers about a price increase
- Why a pricing strategy is an essential tool
About Abi
Abi Spooner is Strategy Partner at Atlas, specialising in customer behavioural data analysis, forecasting and strategic planning, alongside delivering specialist subscriptions marketing training.
Abi worked as Customer Strategy Officer at Dennis and Future, and Chief Customer Officer at Dennis, where she created profitable customer-first strategies to drive acquisition, efficiency and yield across The Week globally. She also launched and grew The Week Junior UK and US as well as driving strategy for over 120 brands.
A highly skilled data storyteller, Abi makes complex analysis accessible and understood, and believes creativity really can (and probably should) start with a spreadsheet.
Need to know
Details: Pricing strategies for indie publishers
Date and Time: 22 April, 1pm-2.30pm BST/8am-9.30am EDT
Tickets:
- Members: £FREE. Become an International Magazine Centre member for discounted or free attendance at events and training, access to our mentoring scheme, connections to more than 180 other publishers, and more.
- Full price: £30+VAT
- Pay it Forward: Many publishers are finding it tough at the moment. If you’re in a position to do so, we invite you to donate the price of a ticket for someone who would otherwise be unable to attend.
About Atlas
Atlas provides expertise, analysis and guidance for customer driven subscription businesses
Building Clarity and Confidence
The Atlas approach is to follow a process of understand, unlock and grow with our clients. Every project is underpinned by starting with an understanding of all the data, information, analysis and other areas that we can get our hands on.
Fresh strategic options are then unlocked for our clients, providing them with possible routes. The growth part is the fun bit, when the business begins to do new things in different ways and thinks about how to adapt its existing business for growth.
Connect with us
Chat to CEO Kerin O’Connor at Kerin@atlas.how