Join us on 10 September, 12.30pm-2pm BST, to write better reader surveys
What do your readers think?
If this is a question you’ve not asked in a while, or ever, you’re missing out on the kind of insight most non-publishers can only dream of.
As publishers, we pride ourselves on knowing our audience – what’s useful or interesting to them, how much time they spend with us, what resonates, what sells, and what doesn’t.
But how much knowledge is from our own intuition or our preferences, from open rates with a strong heading, or from newsstand sales with our best front cover?
What if our readers aren’t actually reading? 😱
If it’s been a while since you asked, you’d like to launch your first reader survey, or give a template a long-awaited tune-up, then come to the Mag Meet, this time focusing on Reader Surveys.
We’ll welcome Dianne Newman from Research & Analysis of Media (RAM) as our guest speaker. We’ll cover
- Why you should survey your audience
- What the questions should be
- How to ask them
- How to get people to answer, and
- What’s holding you back
About Dianne Newman
Dianne is the head of Research & Analysis of Media (RAM) UK, with a deep passion for media effectiveness.
With more than 30 years of experience in senior research roles at major UK publishers, she brings expertise across all aspects of research – from audience measurement to delivering a full research service tailored to clients’ needs.
Dianne is known for making research simple, cutting through jargon to uncover clear, actionable insights, and for being a friendly, approachable face in the world of media research.
Need to know
- The Mag Meet: The Mag Meet – Reader Surveys
- Where: Online
- Date and Time: 10 September, 12.30pm-2pm BST
- Tickets: Free, members only
Become an International Magazine Centre member from £5/€6/$7.50 a month for discounts on training and events, mentoring and more.