Jacquie is EVP Strategy & Revenue at AZURE Media
And talked about Revenue insights: Transparency, trust and how premium content drives advertising ROI
To watch the full recording of Jacquie’s talk, please buy a ticket for all the main stage recordings of Magazine Street, or if you were an attendee on the day, please email us for the password to watch.
About Jacquie
A content strategy and media executive specialising in content solutions, Jacquie is a branded content and revenue generation expert driving engagement, results, and cultivating C-level relationships.
In her current role as EVP Strategy & Revenue at AZURE Media, she works closely with clients to create innovative cross-platform content solutions that deliver on revenue goals.
Previously as EVP Social & Emerging Platforms and VP Group Publisher at SJC Media and TC Media, she oversaw media brands including FASHION, ELLE Canada, Canadian Living, and Style at Home, and was formerly VP Content Solutions at Rogers Media.
A recognised leader in marketing solutions and media innovation, Jacquie chaired The Content Council (New York) and is a board member for the National Media Awards Foundation (Canada). She is ranked as a Top 50 Content Marketing Influencer and Expert 2023 by TopRank Marketing, and a frequent speaker across North America and Europe, having created award-winning programs for a wide range of top-tier clients.
About AZURE Media
AZURE is an award-winning Canadian-based media company with a focus on contemporary architecture and design.
AZURE Media publishes AZURE and Designlines magazines, and produces the annual AZ Awards, Designlines Best in Design Awards, AZURE Talks and the AZURE Human/Nature conference on climate change and sustainability in architecture, interior design, landscape architecture, urbanism and design solutions.
Our international and multidisciplinary coverage has earned us a global reputation for excellence, with premium partners across North America and Europe.
About Jacquie’s talk
Revenue insights: Transparency, trust and how premium content drives advertising ROI
Unlike platforms, publishers have more control over ensuring advertising transparency, trust and brand safety. In this session we look at how premium quality content helps drive advertising ROI, grow audience engagement and build effective and sustainable ad models.
In short, it’s about creating content that’s worth your audience’s time.
The session explores content that is targeted and specific, visually immersive and explores digital storytelling formats from images to animations to infographics to video.