A comprehensive report and key statistics on the independent magazine sector
In partnership with Research & Analysis of Media (RAM) UK, we’re running a nationwide survey exploring:
- Awareness and perceptions of independent magazines
- Reasons readers choose them over mass-market titles
- Benefits and qualities that stand out
- Barriers to purchase or subscription
This is an independent survey, with design, data collection and analysis handled by RAM, creating a comprehensive report and key statistics for you to use in your marketing, PR and advertising sales.
RAM will work with an external panel of 500 respondents, giving you sector-wide insights and a powerful tool to showcase your value as an independent publisher.
Need to know
Cost: The report costs £25 for International Magazine Centre members, or £50 for non-members. Find out more and become a member here.
Delivery: The report will be sent to you the week after Magazine Street on 3 October.
Questions: Please email International Magazine Centre director Nikki Simpson or head of RAM UK Dianne Newman with any questions.
About Research & Analysis of Media (RAM) UK
Research and Analysis of Media (RAM UK) is a specialist market research company based in East Lothian, dedicated to helping publishers get closer to their readers and subscribers. We work with print and digital media brands of all sizes to uncover how audiences engage with content, respond to advertising, and understand what truly drives their loyalty.
At RAM, we believe research shouldn’t be intimidating, time-consuming, or expensive. That’s why we offer a cost-effective suite of research tools created specifically for publishers – delivering insight without the high costs of larger agencies.
We’re a small, experienced team offering a friendly, personalised service. Our approach is hands-on and collaborative – we don’t just hand over the data and leave you to figure it out. We help you build the story behind the research, bringing your results to life so you can make decisions with confidence and clarity.
Whether you’re looking to understand subscriber behaviour, explore reader preferences, or evaluate your advertising effectiveness, we’re here to support you with practical, actionable insight.
Find out more about RAM and connect with Head of RAM UK Dianne Newman here.