How an event will boost your bottom line
In the fourth episode of our new Making Money From Magazines podcast, Nikki Simpson talks to Peter Johns, publisher at WW Magazines and organiser of the Crick Boat Show, about maximising the profitability of events.
WW Magazines took on and evolved one of the biggest boat shows in the country, the Crick Boat Show. Peter discusses the importance of adapting events like this to keep it fresh not only for attendees, but also for his team. He talks about the significance of building relationships with suppliers, and the integration of marketing strategies from print to digital.
Peter shares insights on audience engagement, the role of social media, and the necessity of having a long-term plan for events. He highlights the importance of community building and the lessons they’ve learned from running live events.
Takeaways
- Events must evolve to avoid becoming stale – a three-year plan supports their success
- Building strong relationships with suppliers and exhibitors is crucial
- Data capture is essential for marketing, with digital replacing print methods
- Community engagement enhances the event experience
- Integrating different media channels maximises audience reach
- Testing new marketing strategies is key to growth
With thanks to our production partners
We’ve been working with Simon Elliott at crowdfindervideo on this podcast for the past 7 months or so.
He’s consistently supportive, responsive, enthusiastic and, we hope you agree from the high quality production, great at his job!
Crowdfindervideo helps magazine publishers to extend their brand into video.
They focus on small publishers, so offer a service that won’t break the bank, and can provide you with everything you need from ideation and set-up, through production, to publishing your final product.
If you’d like them to do something similar for your brand, drop Simon a line.