Training: Build a video strategy as a small publisher – 6th March

Video may have killed the radio star, but it can help your magazine!

In today’s digital era, video has become an essential tool for magazine publishers to engage with their audiences. If you’re looking to build an effective video strategy for your publication, then join us for our training session on “How to Build a Video Strategy as a Small Publisher.”

In this session, you will be guided by Ian Betteridge, a publishing industry expert with over 25 years experience. Ian has served as the Director of Content and Audience at Bauer Media, where he managed content across all digital platforms for popular brands like Grazia, Heat, Empire, Car magazine, and MCN.

The course will cover:

  • An overview of the importance of video for publishers 
  • Characteristics of video styles and platforms available  
  • How to match your strategy to your chosen platform 
  • Aligning magazine themes with appropriate video platforms.
  • How to achieve audience growth through video strategy
  • Can you reuse video content across various platforms?
  • Techniques for building an engaged following.
  • Strategies for cross-platform promotion and integration.
  • Utilising platform analytics to refine content strategy.

Don’t miss this opportunity to learn from an industry expert and take your publication to the next level!

About your trainer

Join course leader Ian Betteridge, who has 25 year’s experience in publishing. Ian was Director of Content and Audience at Bauer Media, managing content for brands including Grazia, Heat, Empire, Car magazine, and MCN across all digital platforms.

What will the takeaways be?

You will receive a document with key takeaways, platform statistics, and additional resources to explore further.

Need to know

Training: How to Build a Video Strategy as a Small Publisher (ONLINE)

Date and Time: 6th March, 1pm-3pm GMT

Tickets: Full price £50, members £25

Become an International Magazine Centre member from £5/$7.50 a month for discounts on training and events, mentoring and more.

Pay it Forward: Many publishers are finding it tough at the moment. If you’re in a position to do so, we invite you to donate the price of a ticket for someone who would otherwise be unable to attend.

Event Partners

Many thanks to our event partners for their fantastic support

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White Light Media is a content agency dedicated to winning hearts and minds. Our work is based on powerful storytelling, beautiful design and close collaboration with our clients. Contact to speak about collaborating on any content projects.

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