Is there a secret to getting more ad sales for your magazine?
In the first episode of our brand new Making Money From Magazines podcast, Nikki Simpson talks to sales expert Lindsey Stephens of Red Carpet Consultancy.
With more than 25 years in the industry, Lindsey knows how to sell advertising, and gives her top ten strategies for increasing ad sales revenue for publishers. Tips include how to leverage press releases, creating a long term content plan, feature selling, events, and more. She touches on the importance of understanding the audience, maintaining touch points and solidifying relationships with advertisers.
Takeaways
- Press releases can be turned into sales opportunities
- Creating a 12-month plan is crucial for advertisers and publishers
- Feature selling can invite new advertisers into publications
- Small and intimate events can solidify relationships with advertisers
- Understanding the audience and maintaining touch points are essential for successful ad sales
- Why knowing your magazine is key
With thanks to our production partners
We’ve been working with Simon Elliott at crowdfindervideo on this podcast for the past 7 months or so.
He’s consistently supportive, responsive, enthusiastic and, we hope you agree from the high quality production, great at his job!
Crowdfindervideo helps magazine publishers to extend their brand into video.
They focus on small publishers, so offer a service that won’t break the bank, and can provide you with everything you need from ideation and set-up, through production, to publishing your final product.
If you’d like them to do something similar for your brand, drop Simon a line.