Training: Demystifying SEO – 26 October

Demystifying SEO: practical, tangible content marketing advice and recommendations to get more eyes on your publication

Join us online on 26 October, 10.30am-2.30pm EDT / 3.30pm-7.30pm BST for our practical SEO workshop.

About the course

H1s, H2s, alt tags, 404s, keywords, SERPs – SEO jargon can be overwhelming sometimes, but it doesn’t have to be that way.

The potential for your business or organisation to benefit from creating and optimising content for already-interested, engaged visitors from search engines, like Google, is huge.

Each section of this four-hour workshop will include practical, tangible advice on how to implement this for your publication, as well as engaging breakout sessions to work together in groups on turning the theory into practical.

With fifteen years’ comms experience, consultant Adam Driver blends his experience of SEO, content, copywriting and digital marketing, to clarify the (sometimes) murky world of SEO, and empower you and your team to maximise organic search potential – and get more interested visitors to your website.

About your trainer

A trained journalist, Adam Driver worked in hospitality and FMCG sectors in-house and agency side, across PR, marketing and internal comms in the UK and Australia, followed by five years as Account Director at a content marketing agency, working with corporate and membership clients.

Launching Authentic Comms in 2020, Adam is focused on content marketing strategy, SEO’d content, digital marketing and strategic communications, working for clients across not-for-profit, professional services, technology, hospitality, corporates and membership organisations.

What will the course cover?

  • What is SEO?
  • The differences between on-page and off-page and technical SEO
  • What are keywords and why should I care?
  • Understanding searcher intent and reaching new audiences
  • The benefits of cross-linking and backlink building
  • How FAQs and landing pages can help you boost conversions
  • How to optimise your website to be more appealing to search engines
  • Tools, tips, and advice on how you can build SEO into your content marketing strategy

Need to know

Date and Time: 26 October, 10.30am-2.30pm EDT / 3.30pm-7.30pm BST

The course includes a 45 minute one-to-one follow up with Adam at a time to suit you.

You will need:

  • A laptop or desktop – Zoom version 5.9.1 will be used – you’ll receive a link and password for the event once you have reserved your place
  • A notepad and pen


Full price: £150

Patrons: £130 (become an International Magazine Centre Patron for discounts on training, free attendance at events, mentoring and more). If you are a Patron and have not already received a discount code please get in touch.

Pay it Forward: Many publishers are finding it tough at the moment. If you’re in a position to do so, we invite you to donate the price of a ticket for someone who would otherwise be unable to attend.

Event Partners

Many thanks to our event partners for their fantastic support

White Light Media Logo

White Light Media is a content agency dedicated to winning hearts and minds. Our work is based on powerful storytelling, beautiful design and close collaboration with our clients. Contact eric@whitelightmedia.co.uk to speak about collaborating on any content projects. 


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