Andy Cowles of Cowles Media is an internationally acclaimed designer and magazine publishing consultant. Here he discusses the impact a magazine’s name can have on the reader and the subsequent success of a title.
This excerpt from a book by subscriptions consultant Giselle Delsol includes the use of an annual collection and a one-shot yearly subscription renewal.
Luise Mulholland spoke at Magfest 2017 about her subscriptions strategy at Dennis Publishing.
Ruth Mortimer, Director at the Festival of Marketing, spoke at Magfest 2017 about their approach to the event, including the Value Exchange Matrix.
The Cannes Lions Festival explores the value in branded communications. Phil Thomas spoke at Magfest in 2015 about the direct ROI on increasing levels of creativity.