Less Paper, Higher Returns

This excerpt from a book by subscriptions consultant Giselle Delsol includes the use of an annual collection and a one-shot yearly subscription renewal.

ROI on Creativity

The Cannes Lions Festival explores the value in branded communications. Phil Thomas spoke at Magfest in 2015 about the direct ROI on increasing levels of creativity.

Lessons from launching in Adelaide

Get some tips on going global from Fest, who have taken their Edinburgh-based magazine model focusing on the Edinburgh festivals, and used it to launch the magazine in Adelaide.