ROI on Creativity →
The Cannes Lions Festival explores the value in branded communications. Phil Thomas spoke at Magfest in 2015 about the direct ROI on increasing levels of creativity.
Inspiration
Lessons from launching in Adelaide →
Get some tips on going global from Fest, who have taken their Edinburgh-based magazine model focusing on the Edinburgh festivals, and used it to launch the magazine in Adelaide.
Losing a dog can be heartbreaking →
Published in Holyrood magazine in February 2018, this incredibly moving article was written by Editor Mandy Rhodes.
Is advertising more hassle than it’s worth? →
Fergus Gregory, Group Commercial Director at The Drum, made us think differently about our approach to advertising in his interview in the Media Voices podcast.
Building a loyal audience →
Ernst-Jan Pfauth launched The Correspondent after crowdfunding an incredible £2m. He spoke about their subscription-only model and their loyal audience at Magfest in 2016 – even more relevant now than then.