ROI on Creativity

Magfest 2015 seems a long time ago now, but Phil Thomas’ talk really struck a chord with us.

As CEO (then) of the Cannes Lions Festival, he conducted research into the direct return on investment from increasing levels of creativity in brand campaigns.

If you’ve ever been told (or said) that design doesn’t matter or isn’t as important as the editorial, then this is the talk for you.

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