Building a loyal audience

Ernst-Jan Pfauth, The Correspondent

Ernst-Jan Pfauth spoke at Magfest in 2016 about the Dutch online title De Correspondent. They’ve since launched an English-language version, The Correspondent, after raising an incredible £2m through crowdfunding. Here he is telling us about their subscription-only model and how he’s built such a loyal audience – even more relevant now than it was in 2016.