Small Team, Big Event →
Ruth Mortimer, Director at the Festival of Marketing, spoke at Magfest 2017 about their approach to the event, including the Value Exchange Matrix.
Amazing Ideas for the World’s Publishers
ROI on Creativity →
The Cannes Lions Festival explores the value in branded communications. Phil Thomas spoke at Magfest in 2015 about the direct ROI on increasing levels of creativity.
Lessons from launching in Adelaide →
Get some tips on going global from Fest, who have taken their Edinburgh-based magazine model focusing on the Edinburgh festivals, and used it to launch the magazine in Adelaide.
Is advertising more hassle than it’s worth? →
Fergus Gregory, Group Commercial Director at The Drum, made us think differently about our approach to advertising in his interview in the Media Voices podcast.
Building a loyal audience →
Ernst-Jan Pfauth launched The Correspondent after crowdfunding an incredible £2m. He spoke about their subscription-only model and their loyal audience at Magfest in 2016 – even more relevant now than then.