Less Paper, Higher Returns →
This excerpt from a book by subscriptions consultant Giselle Delsol includes the use of an annual collection and a one-shot yearly subscription renewal.
Inspiration
Sign me up →
Luise Mulholland spoke at Magfest 2017 about her subscriptions strategy at Dennis Publishing.
Small Team, Big Event →
Ruth Mortimer, Director at the Festival of Marketing, spoke at Magfest 2017 about their approach to the event, including the Value Exchange Matrix.
Running the Line →
Published in Like the Wind magazine in April 2018, this inspiring article was written by Simon Wheatcroft, an Ultra Runner with a difference.
ROI on Creativity →
The Cannes Lions Festival explores the value in branded communications. Phil Thomas spoke at Magfest in 2015 about the direct ROI on increasing levels of creativity.